Want to track the success of your sales and marketing campaigns and see how your customers are using your website?
How can analytics help?
With tools like Google Analytics, Facebook Pixel Tracking, Hotjar (and many others) you can get valuable information to inform your marketing and sales decisions on how to improve your center’s online registration.
Some helpful information from analytics includes:
- Abandoned cart - identify areas where customers drop off, do not complete a purchase or registration.
- Site referrers - where do visitors to your website come from?
- Campaigns - are your marketing campaigns working?
- Paid ads - Is paid advertising on Google or through social media working?
- Experience - how are your guests using your website?
Two popular tools are Google Tag Manager and Hotjar.
Google Tag Manager (GTM) is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Once the small segment of tag manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.
Hotjar is behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines analysis and feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Where do I start?
Here are a few resources to get you started:
- Google Analytics Academy
- Google Analytics Tutorial for Beginners (YouTube video)
- Create and Install a Facebook Pixel
- Hotjar - a 60-second introduction
- How to Create an SEO Strategy (HubSpot article)
- Guide to SEO (HubSpot article)
You may also wish to engage a Search Engine Optimization (SEO) consultant to help you set this all up. Your webmaster or developer may have a recommendation.
How can Retreat Guru help with analytics?
Although website analytics tools are not included in Retreat Guru software, you can integrate them via Google Tag Manager.
Analytics - what fun!
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